--- title: BlackBox - News and Events | Gerald Marshall (2) description: Strategies and tactics for email deliverability professionals. (2) --- [![](https://blackbox.email/hs-fs/hubfs/Black%20Box%20July%202017/logo.png?width=72&name=logo.png)](https://www.blackbox.email/) #### NEWS AND EVENTS ###### Placeholder text. ## Gerald Marshall ![Gerald Marshall](https://app.hubspot.com/settings/avatar/a185afad6848ab7ee72ef40e9d2c0dee) Find me on: ### Recent Posts ## [Spam Traps. Ouch!](https://blackbox.email/news-events/spam-traps-are-you-keeping-your-customers-clear-of-them-or-putting-your-deliverability-at-risk) Posted by [Gerald Marshall](https://blackbox.email/news-events/author/gerald-marshall) on Aug 15, 2017 10:04:16 AM [![](https://blackbox.email/hubfs/Stock%20images/francis-macdonald-107145-1000%20wide-gry.jpg) ](https://blackbox.email/news-events/spam-traps-are-you-keeping-your-customers-clear-of-them-or-putting-your-deliverability-at-risk) ## **Spam Traps: Are You Keeping Your Customers Clear of Them? Or Putting Your Deliverability at Risk? ****Try our [spam trap detection service](https://blackbox.email/).** If you work in the email industry, I’m assuming you already know what a spam trap is, and that it’s a bad thing to send an email to one. But are you fully prepared to protect your ESP from the dangers of a spam trap, since it will be one of your customers who quite literally falls into the spam trap and brings negative consequences to you and your business? [Read More](https://blackbox.email/news-events/spam-traps-are-you-keeping-your-customers-clear-of-them-or-putting-your-deliverability-at-risk) 0 Comments [Click here to read/write comments](https://blackbox.email/news-events/spam-traps-are-you-keeping-your-customers-clear-of-them-or-putting-your-deliverability-at-risk#comments-listing) Topics: [Email Deliverability](https://blackbox.email/news-events/tag/email-deliverability) ## [Why Not Use Purchased Lists?](https://blackbox.email/news-events/9-reasons-to-avoid-purchased-email-lists-like-the-plague) Posted by [Gerald Marshall](https://blackbox.email/news-events/author/gerald-marshall) on Aug 11, 2017 11:59:42 AM [![](https://blackbox.email/hubfs/Stock%20images/andy-tootell-59614-1000%20wide%20gry.jpg) ](https://blackbox.email/news-events/9-reasons-to-avoid-purchased-email-lists-like-the-plague) ## **9 Reasons to Avoid Purchased Email Lists Like the Plague** If you're considering taking a shortcut in your email marketing strategy by purchasing an email list, think again. It's like playing with fire – sure, it might seem like a quick way to expand your reach, but the consequences can be disastrous. Imagine jeopardizing all the effort you've put into cultivating a respectable sender reputation, only to have it go up in flames. Picture your brand's credibility taking a nosedive, all because of a single, misguided decision. [Read More](https://blackbox.email/news-events/9-reasons-to-avoid-purchased-email-lists-like-the-plague) 0 Comments [Click here to read/write comments](https://blackbox.email/news-events/9-reasons-to-avoid-purchased-email-lists-like-the-plague#comments-listing) [Previous](https://blackbox.email/news-events/author/gerald-marshall/page/1) [All posts](https://blackbox.email/news-events/all) ![](https://blackbox.email/hs-fs/hubfs/Black%20Box%20July%202017/footer-logo.png?width=159&name=footer-logo.png) - [home](https://blackbox.email/news-events/author/gerald-marshall/page/2#home) - [solution](https://blackbox.email/news-events/author/gerald-marshall/page/2#solution) - [pricing](https://blackbox.email/news-events/author/gerald-marshall/page/2#pricing) - [news](https://blackbox.email/news-events/author/gerald-marshall/page/2#news) - [FAQ](https://blackbox.email/news-events/author/gerald-marshall/page/2#faq) - [Privacy](https://www.blackbox.email/privacy-policy) - [Contact](https://blackbox.email/news-events/author/gerald-marshall/page/2#contact) - [log in](https://blackbox.email/news-events/author/gerald-marshall/page/2#) © Copyright 2011-2017. All Rights Reserved by [Email Industries](https://blackbox.email/news-events/author/gerald-marshall/page/2#)