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Gerald Marshall

Gerald Marshall
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Recent Posts

Spam Traps. Ouch!

Posted by Gerald Marshall on Aug 15, 2017 10:04:16 AM

Spam Traps: Are You Keeping Your Customers Clear of Them? Or Putting Your Deliverability at Risk? Try our spam trap detection service.

If you work in the email industry, I’m assuming you already know what a spam trap is, and that it’s a bad thing to send an email to one. But are you fully prepared to protect your ESP from the dangers of a spam trap, since it will be one of your customers who quite literally falls into the spam trap and brings negative consequences to you and your business?

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Topics: Email Deliverability

Why Not Use Purchased Lists?

Posted by Gerald Marshall on Aug 11, 2017 11:59:42 AM

9 Reasons to Avoid Purchased Email Lists Like the Plague

If you're considering taking a shortcut in your email marketing strategy by purchasing an email list, think again. It's like playing with fire – sure, it might seem like a quick way to expand your reach, but the consequences can be disastrous. Imagine jeopardizing all the effort you've put into cultivating a respectable sender reputation, only to have it go up in flames. Picture your brand's credibility taking a nosedive, all because of a single, misguided decision.

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