Freemium. Yes, freemium. It seems like an unlikely path for a market-proven product after years of helping world-class email senders build abuse prevention systems, but that’s exactly what we’re doing. Success is sweeter when shared with others, so we are letting customers use our product for free!

How To Score a Risky Email List With BlackBox

Have you ever had a customer wanting to use your email marketing platform and you weren’t quite sure of their intent or their savviness of the nuances of email marketing? Can their data put your system in a lurch and harm your reputation? BlackBox is the one unique data set that allows you to determine just that, before your customer ever mails.

This is the third year we have collected and curated email marketing predictions. It looks as if it's the year of the platform, the emails sent, and the details/design of their content.

Fall is in full swing and the clocks are rolled back! That means we’re now raking leaves, pruning bushes and cleaning out closets of old clothes as we switch to warmer, more relevant outfits. You and all email marketers should be doing the same tasks before sending Black Friday, Cyber Monday, and Holiday email campaigns.

That’s right: It’s time to for the Autumnal cleaning of your email lists!

Spam Traps: Are You Keeping Your Customers Clear of Them? Or Putting Your Deliverability at Risk? Try our spam trap detection service.

If you work in the email industry, I’m assuming you already know what a spam trap is, and that it’s a bad thing to send an email to one. But are you fully prepared to protect your ESP from the dangers of a spam trap, since it will be one of your customers who quite literally falls into the spam trap and brings negative consequences to you and your business?

9 Reasons to Avoid Purchased Email Lists Like the Plague

If you're considering taking a shortcut in your email marketing strategy by purchasing an email list, think again. It's like playing with fire – sure, it might seem like a quick way to expand your reach, but the consequences can be disastrous. Imagine jeopardizing all the effort you've put into cultivating a respectable sender reputation, only to have it go up in flames. Picture your brand's credibility taking a nosedive, all because of a single, misguided decision.